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The IKEA Effect - Why We Value the Effort of Our Labour More Than Other People?

The pride taken in the outcomes of our efforts means that we tend to have an inflated value of the end product than an objective assessment may justify it.  In fact, according to Prof Dan Ariely, the effort that people put in completing a task or a goal, determines how much value they put on the end result, often evaluating the achieved goal in higher terms than the goal warrants.



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